The Scottish Marketing Network Podcast

Episode 7: Navigating B2B

In this episode Kerry talks to Gordon Ross, Head of Marketing & Salary Sacrifice at Gofor.  We hear about his career path through B2B marketing, navigating new ways of working and progressing through some highly regarded organisations in this field.
 
Gordon’s LinkedIn: https://www.linkedin.com/in/gordonross1/
John Niven, O Brother: https://www.amazon.co.uk/Brother-John-Niven/dp/180530058X
The Rest is Politics: https://open.spotify.com/show/1Ysx8g1Iw42gESAtegrFaH
The Rest is Politics US: https://open.spotify.com/show/1OY3nyGYqjIO4aWMW2feLy
Useful LinkedIn AI account:  https://www.linkedin.com/company/how-to-ai-guide/
Hubspot blog: https://blog.hubspot.com/
 

Episode 6: Importance of Building a Network with Craig Campbell

In this episode, Jamie sits down with Craig Campbell, a well-known name in the SEO industry, to explore the power of networking. Craig shares how he has built a network of successful individuals who have helped him reach new career heights—and how he’s now paying it forward by helping others grow in the digital marketing space.
We dive into why networking is crucial in today’s competitive landscape, how to connect with the right people, and the mindset needed to leverage your network for success.
 
We’d love to hear your thoughts on this discussion—leave your feedback and share it with your network!
 
You can find more information on Craig here:
https://www.youtube.com/@CraigcampbellseoUk
https://www.linkedin.com/in/craigcampbell0302/
https://www.craigcampbellseo.com/

Episode 5: Diversity in Whisky

In this episode, Kerry talks to Hazel Berryman & Holly Martin about their careers in the whisky industry. We discuss some of the challenges they faced entering into the industry for the first time, the preconceptions we hold of this industry sector and the strides that are being made to make one of Scotland's largest exports a more inclusive place to work. 
 
We would love to hear your thoughts of this discussion, please leave your feedback and share it with your network. 
 
Here are some links to the recommendations we discussed: 
Made By Mama's on Spotify: https://open.spotify.com/show/4OZPAPDvYFc0ag51EqPTbN
Psychopedia on Spotify: https://open.spotify.com/show/2LBNRJG9B8vrruJNAuHsxp 
Lin Anderson author: https://booksfromscotland.com/bfs-author/lin-anderson/
Squiggly Careers on Spotify: https://open.spotify.com/show/6t6vYEeYl3Kmdd0AE6v3xj
Julia Chapman book series: https://www.goodreads.com/author/show/17593777.Julie_Caplin 
 
 
 

Episode 4: Deep Dive into the Evolution of e-Commerce

In this episode of The Scottish Marketing Network Podcast, David Proctor and John Bruce share their journey through the ever-evolving e-commerce industry.
 
From adapting to the growing consumer demand for convenience to leveraging data-driven marketing strategies, they offer valuable insights into customer journeys and optimising the right e-commerce platforms.
Whether you're a seasoned professional or just starting out in the e-commerce space, this episode is packed with practical advice and actionable tips to help you thrive in today’s competitive market.

Episode 3: Importance of Q4 marketing strategies with Ryan Darani

Jamie & Ryan talk about digital marketing and strategies for Q4 and the important of following big brand moves with their digital marketing strategies. We cover personal brand, Tik Tok, important dates, remaining authentic and more.  

Episode 2: Build you network, trust in your capabilities and take the opportunity.

Dawn Ferguson, Corporate Experience Manager at CVH Spirits tells us of her story from the police force, to the charity sector into various admin and events role, to now leading VIP experiences for one of the most prestigious drinks brands in Scotland. This is a refreshing and interesting story, reminding us that your efforts and determination can and will take you as far as your academical accolades.
Kerry had a great conversation with Dawn and thoroughly enjoyed her fresh approach and confidence when it comes to trying new along your career journey. We hope that this gives our listeners the confidence to go ahead and push themselves out their comfort zone.  
 
“Work out who your people are, test and learn, and ditch the jargon.”
 
We would love to hear your comments on this episode and feel free to connect with Dawn on LinkedIn https://www.linkedin.com/in/dawn-ferguson-34849294/
 
Links
https://www.ourwhiskyfoundation.org/ is a programme for women looking to get into whiskey, Dawn was a mentee within this programme and tell
Dawn recommends we tune into Elizabeth Day https://www.elizabethday.org/podcasts

Episode 1: Meet Your Hosts

Welcome to our first episode of TSMN Pod! In this first episode, we introduce our hosts: Chris Lowden; Jamie Ockrim & Kerry McFarlane. 
 
We have taken this opportunity to explain the format of this series and what you can expect in future episodes. 
 
As always, we appreciate your support and value your feedback.